Christian professionals all over the world have one challenge, trying to run a business according to kingdom culture. One aspect of business that seems very challenging is marketing, especially when your budget is tight. The good news is that there are so many marketing strategies that you can employ these days because of technology.
What are the best marketing strategies for small Christian businesses? How do get to develop the perfect blend of marketing strategies for your small Christian business? These questions are very common these days among Christian creatives and we will attempt to answer them in this post.
Top Marketing Strategies for Small Christian Businesses
Before we go ahead, let’s establish a fact. There isn’t a special magic “marketing strategy.” You need to find what works for you. When doing this, consider the fact that your small business doesn’t have a large advertising budget like the big guns. What do you do? Take advantage of the low-cost marketing strategies that digital marketing offers.
This marketing strategy is one of the most potent these days. Why? Almost everyone has a Facebook account. Do you know why over two million SMEs advertise on Facebook? It has a wide reach, it is inexpensive, and it is very effective.
Facebook advertising is very effective because it makes use of “advanced targeting.” With this feature, you can choose a specific audience by targeting age bracket, sex, interests, location, etc. Also, you don’t need to have the technical know-how to run Facebook ads. Just have a catchy headline, a good descriptive copy, images, and a link.
Google My Business
Without a doubt, Google is the biggest search engine in the world today. Whether you are looking for things to buy or ministry resources for study, Google is the place to search. What this means is that if you can rank on Google, you can attract the right target market to your business.
Google My Business is an avenue to rank on Google. This marketing strategy is great if you run a physical store. Ranking your listing on GMB is one of the most powerful things you can do to publicize your business. It not only gives your business visibility but also improves your credibility. Using this marketing strategy for your small Christian business helps you to attract potential customers in your locality.
Organic Social Media
Yes, we have talked about Facebook advertising, but there are several other social media platforms. Making use of social media as a marketing strategy for your business is no longer negotiable. At least 67 percent of consumers get customer support from social media. Another 33 percent prefer to reach out via social media instead of making a phone call.
Your responsibility is to find out which social media platforms your target audience use the most. Also, you need to discover the kind of language they use on these platforms. After doing this, you can invest in generating organic social media traffic to your accounts. There are several ways to do this like run small giveaways, polls, put up helpful content, etc.
This is one marketing strategy that most Christian professionals seem to neglect a lot. We fail to realize that email marketing might be old, but it is still one of the most potent strategies.
Many people read their emails using their smart devices these days. Because of this, the email open rate is a lot higher. However, there are things that you must get right. For example, your email subject lines must be very catchy. Also, you must provide premium content instead of spamming inboxes.
A good way to start is to find a way to grow your email list. You can do this by asking people to subscribe via your website or social media handles. Add a small gift to spur them to subscribe. You can also collect emails at your physical store. Find a reliable email marketing software and you can schedule emails as you please.
As a small Christian business, you don’t have a huge budget to work with. However, you have customers that can speak for you. Leverage their referrals.
Ensure that you put it all on the table when delivering products or services. Be on top of your game and provide your customers with optimal satisfaction. Without you asking, they will refer other people to your business. Don’t forget that people are more open to patronizing a business that someone they know suggests.
You can take it a notch higher by offering bonuses on referrals. Tell your clients that they’ll get a referral bonus for every person that uses a special code that you give them. Watch them spread the word about your business at very minimal cost to you.
Choosing the right Marketing Strategy for your Small Christian Business
Here are a few tips to help you choose the right marketing strategy or a mix of strategies for your business:
Tip 1: Define your marketing goals.
Tip 2: Evaluate your marketing message. If it isn’t good enough, craft a new one.
Tip 3: Find out and study your target market.
Tip 4: Understand your products or services, competitors, and potential customers as much as possible.
Tip 5: Consistency is key. Stay away from scattershot strategies.
Tip 6: Identify the tools you need for achieving your marketing goals.
Tip 7: Define your marketing budget.
Marketing isn’t and shouldn’t be a scary venture for Christian professionals that run small Christian businesses. We trust that the strategies we have discussed in this post will help you take your marketing to the next level. Check out other amazing entrepreneurship articles on GodKulture.